1. Your average price point for 2-4 units is higher than SFR, Condo and Townhome averages, resulting in higher commission potential!

According to the St. Louis Federal Reserve, a respected aggregator of real estate date, homeowners across the U.S. recently topped $35 trillion in equity!

With rising home prices, the big question is: what to do with all that equity? Here in Southern California, savvy investors consider how much equity can be used for investment purposes, then set out a plan to achieve their financial goals. And that means you! as their #1 agent-of-choice.

Residential income properties are typically about 5-10% of the local market transactions. So by looking at that market, you effectively increase the available offerings by a lot!

Note that all single family residences can be viewed as income properties, also. The SMART Real Estate Investing System values SFRs at market rents, which further extends your warehouse of available income properties.

Clients who are successful making money in real estate generally want to make more money. And, of course, you are always ready to help them expand their real estate empire.

And they often tell their friends
who tell their friends
who tell their friends........................................

The SMART Real Estate Investing System Agent Marketing Program is primarily geared toward working with warm contacts using our SMART Talking Points. The idea is to leverage your contact database by creating customized marketing campaigns, like email, text and direct mail drip campaigns, with the goal of getting as many of your warm contacts as possible interested in real estate investments.

You can also target your contacts for investor seminars, digital ads, telemarketing, social media and video campaigns.

Then, we guide you and your clients through the SMART Steps To Success process:

In addition to the "warm" contact strategy using our SMART Talking Points mentioned above, we also offer custom content for traditional farming and prospecting lead generation techniques, such as postcards or letters using title company lists and EDDM. Your choice!

Tired of the same old line?

Starting with the 18 reasons why SMART real estate investors should be interested in residential income properties, and moving to our SMART Talking Points, these powerful "script" tools let you become the residential income property expert.

You can work the idea of investing in real estate to your conversations, allowing everyone you know to realize they can make money in real estate, rather than just spending it.

A big positive with investment properties is that agents can build a business with repeat buyers faster than with single family homes. Most regular homeowners repeat every five to ten years or so, if that.

By turning your sphere into successful investors, your clients will want to #1 make more money, and #2 tell their friends, increasing your brand awareness.

The SMART Real Estate Investing System Agent Marketing Program

Working with your investor clients, you can show them how to build their real estate portfolio and achieve their financial goals.

All of this will help you build a residential income property factory, where clients and word-of-mouth will keep investors coming back for more.

Find new niche. Because rentals are only about 10-15% of the available market, not many other agents are qualified to compete. Income properties are as much about knowing how to run the numbers as knowing the neighborhoods

Become known as a “residential income property expert” in your area. We can help you become a subject matter expert, show you what most agents don’t know how to do, do it fast and well, and lead the way.

Real estate investing is typically less emotional for income property than single family buyers. They are normally looking at the investment potential, and do not focus on their own personal preferences.

The SMART Real Estate Investing System brings all the information you and your clients and prospects need to make better investing decisions in one place. No more working with incomplete data, inaccurate spreadsheets or jumping from website to website, trying to find what's important. We are a one-stop shopping service.

And our SMART Residential Income Property Search Engine^© allows you to find good candidates for your clients that meet their investment goals in minutes or seconds, instead of hours or days the old way.

By outsourcing your marketing tasks to the SMART Real Estate Investing System Agent Marketing Program, you can spend more time doing what you need to do: selling and client engagement. A win-win!!

Residential income properties are an underserved market. Most agents shy away from residential income properties, likely because they do not understand how to work the numbers, and how to find a good investment.

Our experience, databases and tools all help you grow this very lucrative niche, and guide you and your clients to success.

The residential income property market is in a good spot right now, and is expected to continue that trend. They are in what is called a "buyers market".

A "normal" market is when there is about 6 Months Supply Of Inventory. Residential income properties are at about 3-4 Months Supply of Inventory, well under the "normal" of 6, and where Single Family Residences are (about 7-10).

Which means demand for residential income properties is strong!

Click here to check out our graphic on Months Supply Of Inventory.

Working with residential income properties, you become familiar with what works and what doesn't work.

In addition to servicing your client's investment needs, you can gain a foothold in this sector, utilize the same techniques you are showing clients, and build a great financial future for yourself.